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NCSoft Choses Massive Inc. For Auto Assault In-Game Ads >
2006/03/15 19:36:48: Posted by DM
It seems that NCSoft has to pay those bills somehow, seeing as they do not charge subscription fees. NC has now made a deal with Massive Inc., one of the leading purveyors of in-game ads, to provide ads for the upcoming Auto Asault MMO game. NCSoft assures players that the ad deal will not apply to any other NCSoft games. Yet, anyway. Click read more for the full press info.

NEW YORK—March 14, 2006— NCsoft® North America, a leading developer and publisher of online computer games, and Massive Incorporated today announced a strategic partnership to integrate dynamic in-game advertising into the North American and European versions of Auto Assault®, a highly anticipated action-oriented online role-playing game to be released this April.
Auto Assault, created by Colorado-based developer NetDevil® LTD, is the first massively multiplayer online (MMO) vehicular combat game combining the best elements of action games with the most favored qualities and depth of role-playing games. NCsoft develops and publishes some of the most popular MMO titles, with millions of active subscribers worldwide, including City of Heroes®, City of Villains™, Guild Wars®, Lineage® and Lineage II.

“As the world’s leading creator of online computer games, NCsoft is a great addition to the Massive Network and is further proof that we’re bringing to market the single largest, most comprehensive, and popular network of global games for dynamic advertising,” said Nicholas Longano, CMO of Massive Incorporated. “We’re excited to team with NCsoft to incorporate real-life advertising into this cutting-edge, highly anticipated game.”

“We’ve been interested in the concept of in-game advertising for a long time, but only wanted to do it when it made sense for the product and enhanced the game world for our players,” said Dorothy Ferguson, vice president of sales and marketing for NCsoft North America. “This is a great fit for Auto Assault. Massive understands games and has the most seamless and sophisticated process for integrating ads that fit within the game environment. We share a deep commitment to the highest quality game experience for our customers.”

The addition of NCsoft to the Massive Network bolsters Massive’s roster of partners to more than 34 publishers and developers with a total pipeline of over 100 games, representing the single largest video game advertising network.

Massive pioneered dynamic in-game advertising with the launch of the Massive Network in October 2004, and has since partnered with more than 60 blue-chip advertisers to seamlessly deliver ads into more than 45 million game sessions. Massive enables publishers and developers to capture significant new revenues through the aggregation of the video game audience which can be more effectively marketed to advertisers. Developers are able to integrate real-world ad campaigns that are timely and enhance the game environment with more realism.

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