In part of the Sony reshuffling move, Sony Online Entertainment, long the "red-headded stepchild" of the Sony family, has moved into the Sony Computer Entertainment Inc. building. Atarting April 1, 2008, SOE will be working much closer with SCEI in hopes that the SOE games and services become a much more integral part of the Sony Game picture as a whole. Sounds like a decent plan to us. Click read more for the full info.

PRESS RELEASE

SAN DIEGO and TOKYO, March 13 --In a strategic move to closely align itself with the strong growth of the worldwide online gaming market, Sony Computer Entertainment Inc. (SCEI) announced today that Sony Online Entertainment (SOE) will report to Kazuo Hirai, President and Group CEO, SCEI, effective April 1, 2008. The new structure is designed to mutually benefit both companies by further accelerating the PlayStation business through SOE's strong online gaming expertise.